Case study
Omisa — retail jewellery operations
Industry: retail jewellery · India storefront + custom orders
The Challenge
High-intent buyers arrived on WhatsApp, Instagram, and the web store. First response often sat for hours while associates retyped specs into sheets. Custom orders stalled between catalogue match and ops, with no single owner on the handoff.
The NxFlowAI Solution
We mapped enquiry → qualification → catalogue/custom spec → ops queue, then shipped an ops-first intake and triage workflow with human approval gates. Not a generic chatbot—deterministic routing, CRM/context sync, and zero-retention paths for catalogue and order data where required.
The Hard Results
- First response: multi-hour lag → under 15 minutes across WhatsApp, web, and Instagram intake
- 37 ops hours/month recovered from manual triage and re-entry
- Custom-order qualification drop-off cut by ~28% in the first 60 days post-go-live
- 0 public-model training on client catalogue or order data